Love the holidays, but hate the resulting traffic jams, over-crowded malls and impossible-to-book restaurants?
Rejoice! This year, there’s a better way – and place – to celebrate: South Beach Avenue aims to be your one-stop Christmas destination for food, shopping, music and more. Starting December 15 through 17, 2017, this stretch located within the South Beach development, will mark its first anniversary by becoming a Scandinavian-inspired winter wonderland, dubbed Santa’s Workshop @ The South Pole.
Tents at street level, from 11 a.m. to 10 p.m., will include a wide range of Singapore-made and locally designed products – sure to please even the pickiest of gift recipients.
Prefer to hand-make your own presents? Then, join one (or all!) of the three crafting workshops daily: Christmas Day Fondant Cookie Bar, Christmas Calligraphy or the DIY customised gift-wrapping paper station.
South Beach Avenue will also support home-grown Singaporean musical talents, including duo Rene & Stef, singing champion Jean Goh and others. And don’t miss the Christmas carollers, who will be adding to the festive cheer!
Last, but definitely not least, there’s plenty to keep the kids squealing with glee, like face-painting, a photo booth and LED Balloon giveaways as well as carnival games.
All proceeds from the games will benefit the nine non-profit organisations tapped by The Social Co..
And, of course, this lifestyle destination's delicious eateries will offer set menus and holiday treats; while there, get holiday-ready with unique beauty treatments solely for the festive season. Feast first with your eyes below!